Turn Your Passion into a Tour

By
Janice Sousa
|
June 29, 2021
Janice Sousa
June 29, 2021

So you’ve lived in your hometown your whole life and you see an opportunity for a walking tour. You’re curious. You want to honour the city’s history, legacy, and culture. Now what? 


Everyone’s entrepreneurial start is different but here are some ideas of where to begin. 


Do your research

You must figure out who your target market and customers are and the demand for such a tour in your area. Ask locals and trusted family and friends to give their input. Seeing real interest and an open opportunity in this market will also help you make your decision before dropping everything to start your own walking tour. 


Design your tour

Make sure your tour is organized and has a flow. It needs to make sense geographically so you are not doubling back on certain areas of town or missing other important areas entirely. 

It should also be emotionally and intellectually engaging. You want to tell a story with the tour, you want to keep them engaged from start to finish. You don’t want to end the tour on a graphic or sad note, you want the customers to leave having learned something and feeling overall content. 


Test it out

Don’t forget to test out your walking tour once you’ve done your research and designed it. Give a free tour to see how everything comes together, including the destinations, the customers and the questions being asked. Be willing to receive feedback and make changes where necessary. It’s important to be agile and iterate at the beginning, and during the whole process. 


Market yourself and your tour

You are your tour. While you may end up hiring other guides in the future, you are the essence of the tour at the beginning. Market yourself, your personality and your values. This can be done locally through the newspaper, connecting with local businesses or restaurants to put up marketing messages. Also, get involved with the local community and charity events or even put on your own event. 


But it can also be done online so you attract tourists from out of town. Set up a website, get on review sites such as yelp, as well as social media platforms on local and global pages.This will help people find you and connect with you before and after the tour. You should also set up online payment and bookings so you save both time and resources. Customers love when they can do everything online, from start to finish. 


Look at the legal stuff

There are plenty of little legal pieces to look at when starting a walking tour business. These would include registering your business name, registering for taxes, opening a business bank account, and getting the necessary permits and licenses. You will need to meet some legal requirements so make sure to get started on these details early. 


Turning your curiosity into a walking tour can be done. Dream big, honour history and make it happen.


Sign Up Today

So you’ve lived in your hometown your whole life and you see an opportunity for a walking tour. You’re curious. You want to honour the city’s history, legacy, and culture. Now what? 


Everyone’s entrepreneurial start is different but here are some ideas of where to begin. 


Do your research

You must figure out who your target market and customers are and the demand for such a tour in your area. Ask locals and trusted family and friends to give their input. Seeing real interest and an open opportunity in this market will also help you make your decision before dropping everything to start your own walking tour. 


Design your tour

Make sure your tour is organized and has a flow. It needs to make sense geographically so you are not doubling back on certain areas of town or missing other important areas entirely. 

It should also be emotionally and intellectually engaging. You want to tell a story with the tour, you want to keep them engaged from start to finish. You don’t want to end the tour on a graphic or sad note, you want the customers to leave having learned something and feeling overall content. 


Test it out

Don’t forget to test out your walking tour once you’ve done your research and designed it. Give a free tour to see how everything comes together, including the destinations, the customers and the questions being asked. Be willing to receive feedback and make changes where necessary. It’s important to be agile and iterate at the beginning, and during the whole process. 


Market yourself and your tour

You are your tour. While you may end up hiring other guides in the future, you are the essence of the tour at the beginning. Market yourself, your personality and your values. This can be done locally through the newspaper, connecting with local businesses or restaurants to put up marketing messages. Also, get involved with the local community and charity events or even put on your own event. 


But it can also be done online so you attract tourists from out of town. Set up a website, get on review sites such as yelp, as well as social media platforms on local and global pages.This will help people find you and connect with you before and after the tour. You should also set up online payment and bookings so you save both time and resources. Customers love when they can do everything online, from start to finish. 


Look at the legal stuff

There are plenty of little legal pieces to look at when starting a walking tour business. These would include registering your business name, registering for taxes, opening a business bank account, and getting the necessary permits and licenses. You will need to meet some legal requirements so make sure to get started on these details early. 


Turning your curiosity into a walking tour can be done. Dream big, honour history and make it happen.