So You Want to Market Your Tour on Social Media? Where to start

By following these few tips, you can build your social media presence and tour brand that matters. 

By
Janice Sousa
|
July 13, 2021
Janice Sousa
July 13, 2021

While social media channels were important in 2019, we all know that they have been twice as important in 2020 and will be even more so in 2021. If you want to market your tour company on social media, now is a great time to start - there is an incredible amount of information and amazing tools out there to help kick things off. 


Here are 5 important tips to help you start creating a successful social media brand for your tour. 


1. Start with a realistic plan. 


When creating a plan and content calendar, it’s important to be realistic about how much time you can dedicate to social media platforms. It’s not just about posting videos, photos, or articles; you also need time set aside to comment and respond to followers. People normally expect a response within 24 hrs, so it’s crucial to stay engaged and responsive to build a great brand presence. 


Start with two platforms that you can master and find a few good, realistic metrics to measure your efforts. These could include traffic such as followers, clicks or likes. Once you have a reasonable handle on these, you can learn and take part in broader engagement. Email us for a content calendar template to get you started. (n.b. - Insert CTA for content calendar). 


2. Be authentic. 


People want to learn and be a part of something unique and special, not just hear about promotions, sales, or spam. When you are authentic in your engagement, that will, in turn, promote your brand. Using cross-promotional advertising can also help build relationships authentically. Try using testimonials to help your potential customers see what they need to be a part of. 


3. Be short and simple. 


In short. When words increase, engagement drops. (For most things) **- What do you think about adding a little line/sentence here like the brackets? While this is usually true, it’s not always...that’s why I usually try to avoid too many “fact” statements like this. Or 

“In short, as a general rule of thumb, when words increase, engagement drops.”


When you are posting about an event, write a few lines rather than a few paragraphs. Being concise has been shown to increase engagement. It is also important to let your personality shine. People want to know about the business’s values and get to know the humans behind the product. 


4. Engage with the community. 


It’s not just about sharing content and information on various social platforms. It’s about getting connected to the community and building trust and relationships. Get to know your audience and generate content they are interested in. 


It’s about the customer journey. It takes time to engage and build your online presence. Listen to your customers and learn so you can iterate to create even better social media channels and ultimately a better product or service for your travel customers. 


5. Use the right platforms and tools. 


Some of the most popular social media tools are Instagram, Facebook, Twitter, Pinterest, Snapchat, YouTube, and LinkedIn. Facebook and Instagram are great for visual content, while LinkedIn is great for B2B, connecting with other travel professionals. Finding the right tool for your brand is imperative. 


Looking for a scheduling tool? Sprout Social, Hootsuite, or Buffer are great options. These tools can help you stay organized by centralizing mentions and messages, and scheduling your posts. People respond well to reliability and consistency. 


Lastly, using the right keywords and hashtags helps people find you easier. They also help describe your business and promote it within the travel industry. 


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While social media channels were important in 2019, we all know that they have been twice as important in 2020 and will be even more so in 2021. If you want to market your tour company on social media, now is a great time to start - there is an incredible amount of information and amazing tools out there to help kick things off. 


Here are 5 important tips to help you start creating a successful social media brand for your tour. 


1. Start with a realistic plan. 


When creating a plan and content calendar, it’s important to be realistic about how much time you can dedicate to social media platforms. It’s not just about posting videos, photos, or articles; you also need time set aside to comment and respond to followers. People normally expect a response within 24 hrs, so it’s crucial to stay engaged and responsive to build a great brand presence. 


Start with two platforms that you can master and find a few good, realistic metrics to measure your efforts. These could include traffic such as followers, clicks or likes. Once you have a reasonable handle on these, you can learn and take part in broader engagement. Email us for a content calendar template to get you started. (n.b. - Insert CTA for content calendar). 


2. Be authentic. 


People want to learn and be a part of something unique and special, not just hear about promotions, sales, or spam. When you are authentic in your engagement, that will, in turn, promote your brand. Using cross-promotional advertising can also help build relationships authentically. Try using testimonials to help your potential customers see what they need to be a part of. 


3. Be short and simple. 


In short. When words increase, engagement drops. (For most things) **- What do you think about adding a little line/sentence here like the brackets? While this is usually true, it’s not always...that’s why I usually try to avoid too many “fact” statements like this. Or 

“In short, as a general rule of thumb, when words increase, engagement drops.”


When you are posting about an event, write a few lines rather than a few paragraphs. Being concise has been shown to increase engagement. It is also important to let your personality shine. People want to know about the business’s values and get to know the humans behind the product. 


4. Engage with the community. 


It’s not just about sharing content and information on various social platforms. It’s about getting connected to the community and building trust and relationships. Get to know your audience and generate content they are interested in. 


It’s about the customer journey. It takes time to engage and build your online presence. Listen to your customers and learn so you can iterate to create even better social media channels and ultimately a better product or service for your travel customers. 


5. Use the right platforms and tools. 


Some of the most popular social media tools are Instagram, Facebook, Twitter, Pinterest, Snapchat, YouTube, and LinkedIn. Facebook and Instagram are great for visual content, while LinkedIn is great for B2B, connecting with other travel professionals. Finding the right tool for your brand is imperative. 


Looking for a scheduling tool? Sprout Social, Hootsuite, or Buffer are great options. These tools can help you stay organized by centralizing mentions and messages, and scheduling your posts. People respond well to reliability and consistency. 


Lastly, using the right keywords and hashtags helps people find you easier. They also help describe your business and promote it within the travel industry.