Market your Tour in 1 Hour a Week

3 things you can do to market your tour business with 1-hour effort per week.

By
Janice Sousa
|
June 8, 2021
Janice Sousa
June 8, 2021

Marketing doesn’t come easily to everyone. And there are so many top tips, best tools and it’s changing all the time. It can be overwhelming.


Don’t be intimated, you can market your tour business in what little spare time you have in your week. 


In this article, we will dive into 3 things you can do in just 1 hour a week. 


However, before we get into those, let me quickly mention a few ways in which you can organize your time. These can help you stay on track, but make sure to choose what best fits you and your style. 


  • Firstly, start your week (or month) by creating a list of important things that need to get done, and another list for the not so urgent stuff for the week. Focus on what needs to be done. 
  • One way of organizing your time could be in 20-minute blocks. This might help you stay more organized if you want to keep your marketing minutes to one consistent hour a week. 
  • Another way is to do twenty minutes, 3 days a week. This could help spread out engagement with your customers throughout the week if you prefer.


Now let’s get into how to market your tour business in 1 hour a week. 


1. Test website booking flow


Online automation is key to saving time and resources. Once you have your website set up, look for a booking software. It is one of these helpful tools that will be around for a while. Once you have decided which one is best for your business, you can set it up with a few clicks. Then, every week or so, you need to test the booking flow, and make sure the UX experience is up to standard. You want your booking process to be as painless as possible. If you don’t want to use a booking software and are going to integrate payment right into your site (maybe with something like Stripe), make sure you go through each step to check for bugs or things that, while obvious to you, may not be clear to a new customer on your site. 


2. Reach out to other local businesses 


Collaboration is a crucial tool in marketing your business. If you don’t have much time or resources, then this could be even more essential! Use other local restaurants or businesses to add value to each other. Putting your marketing material in local businesses can help get your name out there. 


You can even look to combine with other travel products. That way, you are creating something truly unique and you are both saving time and effort in marketing. Run a food tour - make sure the places you stop at know what you are doing and cross-promote your tour. 


3. Use social media to your advantage


Social media is a beast, we all know that. If you have limited time to make an impact in this big industry, find inspiration and choose wisely. Perhaps starting with one platform is the way to go. Try posting at least once a week, and when you are more comfortable, add a platform and copy and paste the same information. Then try to curate the content a little bit to that particular platform. To stay organized, try creating a social media calendar to help you post on the right platform at the right time. If finances aren’t an issue, looking into a tool such as Hootsuite can be a solution as well. It can help you manage multiple social networks, connect with customers and grow your brand. Buffer, Hootsuite and Canva all offer free (but limited) social media scheduling platforms - these help you spend your 20 minutes a week programming the next 2 weeks of your social calendar. Email our team for your free social media planning template (it’s the same one we use!). 


Marketing your tour business doesn’t have to take hours and hours. These 3 quick and simple tricks will hopefully help you use your limited time wisely. 


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Marketing doesn’t come easily to everyone. And there are so many top tips, best tools and it’s changing all the time. It can be overwhelming.


Don’t be intimated, you can market your tour business in what little spare time you have in your week. 


In this article, we will dive into 3 things you can do in just 1 hour a week. 


However, before we get into those, let me quickly mention a few ways in which you can organize your time. These can help you stay on track, but make sure to choose what best fits you and your style. 


  • Firstly, start your week (or month) by creating a list of important things that need to get done, and another list for the not so urgent stuff for the week. Focus on what needs to be done. 
  • One way of organizing your time could be in 20-minute blocks. This might help you stay more organized if you want to keep your marketing minutes to one consistent hour a week. 
  • Another way is to do twenty minutes, 3 days a week. This could help spread out engagement with your customers throughout the week if you prefer.


Now let’s get into how to market your tour business in 1 hour a week. 


1. Test website booking flow


Online automation is key to saving time and resources. Once you have your website set up, look for a booking software. It is one of these helpful tools that will be around for a while. Once you have decided which one is best for your business, you can set it up with a few clicks. Then, every week or so, you need to test the booking flow, and make sure the UX experience is up to standard. You want your booking process to be as painless as possible. If you don’t want to use a booking software and are going to integrate payment right into your site (maybe with something like Stripe), make sure you go through each step to check for bugs or things that, while obvious to you, may not be clear to a new customer on your site. 


2. Reach out to other local businesses 


Collaboration is a crucial tool in marketing your business. If you don’t have much time or resources, then this could be even more essential! Use other local restaurants or businesses to add value to each other. Putting your marketing material in local businesses can help get your name out there. 


You can even look to combine with other travel products. That way, you are creating something truly unique and you are both saving time and effort in marketing. Run a food tour - make sure the places you stop at know what you are doing and cross-promote your tour. 


3. Use social media to your advantage


Social media is a beast, we all know that. If you have limited time to make an impact in this big industry, find inspiration and choose wisely. Perhaps starting with one platform is the way to go. Try posting at least once a week, and when you are more comfortable, add a platform and copy and paste the same information. Then try to curate the content a little bit to that particular platform. To stay organized, try creating a social media calendar to help you post on the right platform at the right time. If finances aren’t an issue, looking into a tool such as Hootsuite can be a solution as well. It can help you manage multiple social networks, connect with customers and grow your brand. Buffer, Hootsuite and Canva all offer free (but limited) social media scheduling platforms - these help you spend your 20 minutes a week programming the next 2 weeks of your social calendar. Email our team for your free social media planning template (it’s the same one we use!). 


Marketing your tour business doesn’t have to take hours and hours. These 3 quick and simple tricks will hopefully help you use your limited time wisely.