5 Tips to Become Less Reliant on Facebook

Let’s talk about 5 tips to becoming less reliant on Facebook for your tour business. 

By
Kaitlyn Fleming
|
May 11, 2021
Kaitlyn Fleming
May 11, 2021

Do you feel as though you are stuck using the same marketing tools month after month, year after year? Addiction to certain platforms can be unhelpful in both your personal and professional life. Let’s talk about 5 tips to becoming less reliant on Facebook for your tour business. 


1. Use a substitution


If you don’t want to advertise on Facebook (maybe because of the brand or just trying to reach your customers differently), there are other options out there. Instead of just swearing off social media platforms altogether, you can use other platforms such as Twitter or TikTok. They don’t have such a complicated history as the others do. 


There are a few good ways to promote on Twitter. You can make your own business page which will help you engage with your customers more often and be a point of contact for them. You could also run Twitter Ad campaigns to show your content and tour options. This is a great way to target the right customers, customize your ads and maximize your results. With TikTok, you can use a business account or TikTok Ads Manager to improve your impressions and clicks, leading to more sales and customers. 


2. Avoid social media altogether


There are so many other options out there for promoting your tour business. While still using online advertising, you could try Google Ads or podcasts even. Google Ads is an online advertising platform used to show your tour options, product listings, or videos to your users and customers. Basically, as people search for a product or tour, they can find your ad. This leads them to your website and more online sales and bookings, as well as an increase in customer calls and visits.


Podcasts are an increasingly popular trend. To leverage their advertising ability, you can start a podcast that supports your brand and business. This is a great way to share tidbits of knowledge from your tour, travelling adventures, and anything else you find interesting. Second, you can advertise on other people’s podcasts. Find podcasts that appeal to your target audience and tailor the ad to suit them. 


3. Go local


Use your local newspaper, magazines, or other businesses to promote your tour business. Use Yelp to increase your lead volume, and get in local magazines to show your tour options and products. Radio hosts can also help market, or try offering discounts or a loyalty program for locals in the area. Joining forces with other local businesses and collaborating can double your resources and increase your reach. This can save you time, money, and resources. 


4. Start email marketing


Business has two functions, marketing and innovation. If you’re only using social media, you are missing out on all of the innovation that could be happening. A big goal of advertising is to get new customers to visit your website, so take the leads you have and start email marketing. Every person you email receives your email, without even paying for it. You can use automation, incentives, and exclusive content to help build life-long customers. It can be extremely profitable if you are able to get customers to join your list. 


5. Focus on existing customers


Rather than gaining new customers, search of ways to focus on your current list or roster. This may be through a loyalty program, personally calling customers or even a newsletter, but it’s super important to keep your customers happy and engaged. It’s well known that there is a better return on investment when you focus on retention of existing customers rather than always seeking out new ones. 


No matter your reason for wanting to be less reliant on a particular platform, we hope this helps. It’s not always an easy journey, but stick to your guns and you can find marketing tools outside of the norm. 

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Do you feel as though you are stuck using the same marketing tools month after month, year after year? Addiction to certain platforms can be unhelpful in both your personal and professional life. Let’s talk about 5 tips to becoming less reliant on Facebook for your tour business. 


1. Use a substitution


If you don’t want to advertise on Facebook (maybe because of the brand or just trying to reach your customers differently), there are other options out there. Instead of just swearing off social media platforms altogether, you can use other platforms such as Twitter or TikTok. They don’t have such a complicated history as the others do. 


There are a few good ways to promote on Twitter. You can make your own business page which will help you engage with your customers more often and be a point of contact for them. You could also run Twitter Ad campaigns to show your content and tour options. This is a great way to target the right customers, customize your ads and maximize your results. With TikTok, you can use a business account or TikTok Ads Manager to improve your impressions and clicks, leading to more sales and customers. 


2. Avoid social media altogether


There are so many other options out there for promoting your tour business. While still using online advertising, you could try Google Ads or podcasts even. Google Ads is an online advertising platform used to show your tour options, product listings, or videos to your users and customers. Basically, as people search for a product or tour, they can find your ad. This leads them to your website and more online sales and bookings, as well as an increase in customer calls and visits.


Podcasts are an increasingly popular trend. To leverage their advertising ability, you can start a podcast that supports your brand and business. This is a great way to share tidbits of knowledge from your tour, travelling adventures, and anything else you find interesting. Second, you can advertise on other people’s podcasts. Find podcasts that appeal to your target audience and tailor the ad to suit them. 


3. Go local


Use your local newspaper, magazines, or other businesses to promote your tour business. Use Yelp to increase your lead volume, and get in local magazines to show your tour options and products. Radio hosts can also help market, or try offering discounts or a loyalty program for locals in the area. Joining forces with other local businesses and collaborating can double your resources and increase your reach. This can save you time, money, and resources. 


4. Start email marketing


Business has two functions, marketing and innovation. If you’re only using social media, you are missing out on all of the innovation that could be happening. A big goal of advertising is to get new customers to visit your website, so take the leads you have and start email marketing. Every person you email receives your email, without even paying for it. You can use automation, incentives, and exclusive content to help build life-long customers. It can be extremely profitable if you are able to get customers to join your list. 


5. Focus on existing customers


Rather than gaining new customers, search of ways to focus on your current list or roster. This may be through a loyalty program, personally calling customers or even a newsletter, but it’s super important to keep your customers happy and engaged. It’s well known that there is a better return on investment when you focus on retention of existing customers rather than always seeking out new ones. 


No matter your reason for wanting to be less reliant on a particular platform, we hope this helps. It’s not always an easy journey, but stick to your guns and you can find marketing tools outside of the norm.