2021: Year of the Private Group

2021 will be the year of private and mini-group tours, find out more.

By
Kaitlyn Fleming
|
May 4, 2021
Kaitlyn Fleming
May 4, 2021

Well, it’s not a secret, this year has been a whopper. Unprecedented if you will lol. 


We have to wear masks and social distance. No one knows how life will transition back to normal, and what will that “normal” be? 


In terms of travel and tours, will it ever go back to what it was like before? We’re not sure, but we think this year is the year for private and mini-groups. There has already been a rise in these types of group bookings for those looking to stay within their social bubble. 


With the vaccine’s rollout, there’s no certainty of what the travel sector will look like in a year, let alone five years. 

  • Will people need to get it to be able to travel?
  • When will the general population be vaccinated?
  • Can those who don’t want to get vaccinated travel? 
  • Will tours be safe for big groups? 


A couple of considerations that will stick with us throughout the next 12-18 months are germs, crowds, and public transit. Now let’s transfer these problems to our beloved travel world. Will customers be willing to touch gadgets (think audio tour kits) that others have handled? Probably not. So make sure you’re clear about your sanitizing practices. Also, big crowds and public transit are not going to be a top priority for many customers. We think going small and private is the way to go. 


There are some benefits to the ‘year of the private group’. 

  1. Customers can ensure their health and safety by traveling within their circle. 
  2. For the guides, it’s easier for bookings. 
  3. It’s also easier to keep track of everyone in private groups.
  4. You can avoid large crowds. 
  5. You can find a niche and provide exclusive opportunities. 
  6. Boutique hotels or site seeing is ideal for small groups. 
  7. You can find the roads less traveled and further make your tour unique. 


As regions start to reopen, guests are going to start looking for short, local trips where they can be more comfortable. Besides the above benefits, this is an excellent opportunity to do some local marketing and promotion. Try cross-promotion with local restaurants or other businesses to create a customizable experience. 


Private groups have become increasingly popular over the past few years already, with customers who want to have an individualized experience and this is just going to increase more. People will be focusing on their health, safety, and staying in their comfort zone more often. These crazy times may have changed our industry, but you can use this to your advantage. 


Cheers to 2021, the year of the private group tour.

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Well, it’s not a secret, this year has been a whopper. Unprecedented if you will lol. 


We have to wear masks and social distance. No one knows how life will transition back to normal, and what will that “normal” be? 


In terms of travel and tours, will it ever go back to what it was like before? We’re not sure, but we think this year is the year for private and mini-groups. There has already been a rise in these types of group bookings for those looking to stay within their social bubble. 


With the vaccine’s rollout, there’s no certainty of what the travel sector will look like in a year, let alone five years. 

  • Will people need to get it to be able to travel?
  • When will the general population be vaccinated?
  • Can those who don’t want to get vaccinated travel? 
  • Will tours be safe for big groups? 


A couple of considerations that will stick with us throughout the next 12-18 months are germs, crowds, and public transit. Now let’s transfer these problems to our beloved travel world. Will customers be willing to touch gadgets (think audio tour kits) that others have handled? Probably not. So make sure you’re clear about your sanitizing practices. Also, big crowds and public transit are not going to be a top priority for many customers. We think going small and private is the way to go. 


There are some benefits to the ‘year of the private group’. 

  1. Customers can ensure their health and safety by traveling within their circle. 
  2. For the guides, it’s easier for bookings. 
  3. It’s also easier to keep track of everyone in private groups.
  4. You can avoid large crowds. 
  5. You can find a niche and provide exclusive opportunities. 
  6. Boutique hotels or site seeing is ideal for small groups. 
  7. You can find the roads less traveled and further make your tour unique. 


As regions start to reopen, guests are going to start looking for short, local trips where they can be more comfortable. Besides the above benefits, this is an excellent opportunity to do some local marketing and promotion. Try cross-promotion with local restaurants or other businesses to create a customizable experience. 


Private groups have become increasingly popular over the past few years already, with customers who want to have an individualized experience and this is just going to increase more. People will be focusing on their health, safety, and staying in their comfort zone more often. These crazy times may have changed our industry, but you can use this to your advantage. 


Cheers to 2021, the year of the private group tour.