Our story

Our mission is to empower tour guides with software to help them sell their product quickly and at scale. We provide software that unlocks sales channels and connects Tour Hosts to customers around the world and locally - making sure that when the world is ready to travel again, our Hosts are ready to welcome them. We want to show travellers the world rarely seen - through the eyes of independent Tour Hosts.

Indie is all about helping you spend less time managing your tours business and more time hosting guests. We know that selling online is an important part of your business and whether you are new to it or a seasoned pro, Indie can help you continue to grow.  Our vision is that Indie will help unlock the power of traditional e-commerce tools for all tours and activities professionals.

Janice Sousa

FOUNDER

Janice loves exploring a new city any chance she can get. She believes the best way to do that is through the eyes of a local host - her last tour was a fun walking tour of East London ending at Shoreditch Market (yes - a Jack the Ripper tour!).

Before starting Indie, Janice spent the last 15+ years as a Tour Operator, managing hundreds of Tour Guides around the world. She is excited to help Tour Hosts scale their businesses and emerge from COVID19 more resilient.

Jacob George

PRODUCT

Jacob has recently moved to the UK from Canada and loves to learn about a new city by venturing off the beaten track with a local Tour Host. His favourite city to visit in Europe is Vis, Croatia.

At Indie, Jacob helps ensure our software helps solve the big problems Tour Hosts have. He brings a wealth of experience in helping to launch products across Canada and Europe.

Dan Stein

UX/UI DESIGNER

Dan brings a background from painting, illustration and graphic design to his work as a User Experience & User Interface Designer. As an avid skier, skateboarder, camper + hiker, Dan is passionate about leveraging technology to make the travel industry better.

Lynn Anderson Clark

Lynn brings a deep background across media, technology and digital strategy. She helps to ensure our team is building in partnership with industry-leading organisations across Europe. Lynn is passionate about ensuring our Indie Tour Hosts have access to exclusive marketplaces and curated tours for our partners. Reach out to Lynn if you are interested in partnering with Indie to get access to our Tour Hosts.