Our Story

Our mission is to empower tour guides with software to help them sell their product quickly and at scale.

We provide software that unlocks sales channels and connects Tour Hosts to customers around the world and locally - making sure that when the world is ready to travel again, our Hosts are ready to welcome them.

We want to show travellers the world rarely seen - through the eyes of independent Tour Hosts.

Indie is all about helping you spend less time managing your tours business and more time hosting guests. We know that selling online is an important part of your business and whether you are new to it or a seasoned pro, Indie can help you continue to grow.  Our vision is that Indie will help unlock the power of traditional e-commerce tools for all tours and activities professionals.

Illustration image of team member
Janice Sousa

Janice loves exploring a new city any chance she can get. She believes the best way to do that is through the eyes of a local host - her last tour was a fun walking tour of East London ending at Shoreditch Market (yes - a Jack the Ripper tour!).

Before starting Indie, Janice spent the last 15+ years as a Tour Operator, managing hundreds of Tour Guides around the world. She is excited to help Tour Hosts scale their businesses and emerge from COVID-19 more resilient.

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Serkan Yuksel

Serkan brings 20+ years of technical and architect experience across media, technology, and digital strategy. Serkan leads our technical strategy and builds. He also works alongside our product team to ensure our team is building based on the needs and feedback of guides we speak with each week. He also makes sure our team is building in partnership with industry-leading organizations across Europe.